This account win follows a competitive pitch held in March in Beijing that initially involved Bates141 (the incumbent agency of two years), Dentsu and McCann Healthcare. Raynet fought against McCann Healthcare in the final round of the pitch.
“It is a meaningful win for us, as it’s our first healthcare account and we won the account through our creative strategy and understanding of the medical market in China,” said Lydia Zhuang, MD of Raynet Ogilvy.
Motilium is a leading ‘stomach vitality’ brand in China. The objective of the integrated marketing created by Raynet Ogilvy is to reinforce its leading brand status.
“Our business in the past were more focused on local clients. After our Johnson & Johnson’s Dabao Cosmetics account win earlier this year in January, we expanded the scope of our business and starting working with more international clients,” added Zhuang.
Raynet Ogilvy also won the China Oil and Footstuff Corporation (COFCO)’s new peanut snack product launch campaign creative account earlier this year.
“It is a meaningful win for us, as it’s our first healthcare account and we won the account through our creative strategy and understanding of the medical market in China,” said Lydia Zhuang, MD of Raynet Ogilvy.
Motilium is a leading ‘stomach vitality’ brand in China. The objective of the integrated marketing created by Raynet Ogilvy is to reinforce its leading brand status.
“Our business in the past were more focused on local clients. After our Johnson & Johnson’s Dabao Cosmetics account win earlier this year in January, we expanded the scope of our business and starting working with more international clients,” added Zhuang.
Raynet Ogilvy also won the China Oil and Footstuff Corporation (COFCO)’s new peanut snack product launch campaign creative account earlier this year.
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