Apr 9, 2009

Leader... Market research must raise its game

Reduced budgets mean that marketers have become far more discerning about the kind of research they are prepared to pay for.

Leader... Market research must raise its game
But this is not necessarily a bad thing for the market research industry. An opportunity has emerged for researchers to concentrate on delivering targeted data that more effectively contributes to the client’s decision-making processes and put an end to those extensive - and expensive - surveys that sit well on client press releases but do little to further the bottom line.
Source:
Campaign Asia

Related Articles

Just Published

17 hours ago

Publicis CEO Arthur Sadoun joins speaker line-up ...

Publicis CEO Arthur Sadoun will give a sit-down interview on day one.

20 hours ago

Mark Read to step down as WPP CEO after seven years

Board begins formal search for new CEO.

22 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.