
Leader... Market research must raise its game
Reduced budgets mean that marketers have become far more discerning about the kind of research they are prepared to pay for.

Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Microsoft at 50: How the tech giant is reimagining ...
As Microsoft celebrates its 50th anniversary, its advertising arm is quietly becoming a force in gen AI - offering brands a trusted, innovative partner in a noisy, hype-driven market. VP at Microsoft Advertising, Nick Seckold, weighs in on the tech giant’s legacy and its AI-driven future.
Publicis CEO Arthur Sadoun joins speaker line-up ...
Publicis CEO Arthur Sadoun will give a sit-down interview on day one.
Mark Read to step down as WPP CEO after seven years
Board begins formal search for new CEO.
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.