David Blecken
Jul 11, 2011

Leading Japanese creatives launch internationally-minded boutique

TOKYO - Five acclaimed Japanese creative and technical luminaries have joined forces to launch a boutique creative lab, Party, in Japan and New York.

Party was founded by five leading creative and technical minds
Party was founded by five leading creative and technical minds

The agency’s founders comprise Naoki Ito (pictured), who was most recently ECD at Wieden + Kennedy Tokyo; Masashi Kawamura, former creative director at Wieden + Kennedy New York; Morihiro Harano, founder and creative director of Drill Tokyo; Hiroki Nakamura, a former creative director at Dentsu; and Qanta Shimizu, former technical director of IMG SRC in Tokyo.

The concept of the agency is to combine top creative talent with technical expertise. According to a statement from the newly formed company, “Party’s core philosophy is to bring technology, storytelling and creativity to a wide range of areas including products, services, social platforms, architecture and branded entertainment content”.

The name ‘Party’ is based on the idea of people gathering together for the same purpose.

In the statement, Kawamura said that the collective would aim to further strengthen the standard of creative work in Japan by opening up to foreign influence and talent. “Japan has a very high level of creative talent, but they have seldom been exposed to foreign markets,” Kawamura said. “On the other hand, there isn’t much opportunity for foreign creatives interested in the Japanese or Asian market to actively participate. We would like Party to become a hub that promotes the circulation of that talent.”

Shimizu, Party’s creative and technical director, added that he hoped to export skills that had been honed in Japan to the wider world.

The company currently has offices in Tokyo and New York, but plans to extend its reach by opening a studio in London at the end of the year.

Source:
Campaign Asia

Related Articles

Just Published

18 hours ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

18 hours ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

19 hours ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

20 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.