Leo Burnett, Arc Asia-Pacific implement Internal Product Committee scheme

IPC concluded its beta testing period over the past ten months. The scheme eliminates the conventional regional executive creative director positions, and assigns additional geographical responsibilities to selected creative leaders.

Andy DiLallo (ECD of Sydney), Chris Chiu (group ECD of Singapore), Jason Williams (ECD of Melbourne) and Shapoor Batliwalla (regional CD of Hong Kong) have been charged with additional geographical responsibilities for Japan, Southeast Asia (Singapore, Malaysia, Philippines and Indonesia), India and Korea, respectively.

Jarek Ziebinski, president of Leo Burnett and Arc APAC, commented, “Regional executive creative directors spend huge amounts of time on the plane and may be hard pressed for time to devote the same level of attention to every office.”

The IPC is to create a role of ‘multi-headed regional creative director’ to give more time to focus on creativity.

The IPC sessions will also involve feedback and discussions on the work as well as the sharing of best case studies among offices in the network.