BEIJING - The Former CEO of Lintas, Andy Xu (徐进), has picked the role of vice president of ifeng.com, an internet brand under Phoenix New Media, from the "dozen job offers" he received since September.
Lintas has not yet announced a replacement for Xu (pictured).
Xu said his choice to move to a new-media company came about because "the market for 4A agencies is currently not that good".
His new exployer offers an integrated platform consisting of internet portal (www.ifeng.com), mobile channel (3g.ifeng.com) and video channel (v.ifeng.com).
Xu has been onboard since late October.
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The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.
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