Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Oct 31, 2019
Long-term agency partnership is better than short-term fling
Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver, according to the founder of Observatory International.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Feb 14, 2017
Secrets to a steady (client-agency) relationship
Just Published
52 minutes ago
How AIA is changing behavior through communication
AIA Group CMO Stuart Spencer discusses how the insurer is changing perceptions about what it means to be healthy, and about its own industry in the process.
2 hours ago
2025 Cannes Contenders: Bear Meets Eagle On Fire’s ...
The Aussie studio's creative directors Cass Jam and Mark Carbone reveal their top campaigns that combine wit, practicality, and cinematic flair ahead of Cannes Lions 2025.
2 hours ago
A new agency business model for the post-gen AI ...
In this sequel to his analysis of gen AI's impact on agency business models, marketing consultant Andreas Moelmann suggests agency profitability lies in creative consulting.
3 hours ago
What headwinds? Why Jane Lin-Baden doesn’t fear ...
The Asia-Pacific CEO of Publicis Groupe is still bullish on China, unfazed by scaled rivals and sees a new future for creative through media.