Minnie Wang
Nov 19, 2021

L’Oréal handles pricing controversy in China following Double-11 promise

The brand faced an uproar from consumers and top KOLs over what appeared to be a broken pricing promise. Its response, perceived by most as reasonable, has defused the situation.

Austin Li's live streaming, L’Oréal's Weibo post on 20 October, and the consumer's complaint

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