Lowe launches new agency identities regionally

Each of the 15 lead offices across the region has launched its own identity. The Asia-Pacific launch is the first in a global rollout, with other regions soon to follow. 

The new identities will also be reflected in all agency buildings across the region and online.

The Lowe + Partners China logo features illustrations of Kung Fu masters, while its India identity is created via use of the alphabet from various Indian languages to form a network style that illustrates how unity exists in diversity.

Chairman of Lowe + Partners Tony Wright said, "Lowe is a very different kind of network in that we want to maximise the local specialness of our companies and brands yet have them connect together in deeper and more interesting ways than the conventional agency networks. We are not looking for one size fits all models to the way we work so that Vietnam and Vienna would end up having identical carpets, colours and personalities."

Rupen Desai, president, Lowe Asia-Pacific. added, "The new identities are a true reflection of what makes all our offices proudly unique and jointly competitive, as a network. This is arguably the first time, anywhere, in the world where a single global brand has created country-unique identities for every country drawing inspiration from the local culture."

To see the new identities for all 15 offices in Asia-Pacific, click here.