Lowe retail arm Open wins Big C in Thailand

BANGKOK – Open, Lowe + Partners’ retail activation arm, has won the Big C supermarket chain’s business following a competitive pitch.

Big C bought Carrefour's assets in Thailand last 2010
Big C bought Carrefour's assets in Thailand last 2010

The three-way pitch involved incumbent Creative Juice/ G1 (part of the TBWA group) and BBDO.

Described by a source at Open as “a very large and active piece of business”, the assignment covers everything from retail promotions, to brand, to digital and in-store.

A joint-venture between the Central Retail Group of Thailand and Casino of France, Big C is one of the largest retails chains of super and hyper markets in Thailand. It expanded further at the end of 2010 with its purchase of Carrefour’s former assets.

This followed Carrefour’s much-reported plan to withdraw from the market.

Related Articles

Just Published

13 hours ago

Cision CEO Cali Tran takes a new role

Tran has moved to the position of chairman at Cision, which is searching for a permanent replacement.

13 hours ago

Pinterest warns of year-end ad slowdown in Q3 earnings

Shares in the social media company slumped following the announcement, despite strong user numbers and top- and bottom-line growth.

14 hours ago

Brands and brand leaders react to Trump’s presidenti...

Many company leaders congratulated Donald Trump on becoming the next US President-elect, while some are expressing heartbreak.

2 days ago

The return of Donald Trump: What it means for ...

As Donald Trump secures his second term as US president, marketing leaders across APAC weigh in on the potential impact on regional business, brand spend, and industry growth in a volatile economic landscape.