Carol Huang
Jul 2, 2020

Luckin Coffee finally confirms $300 million revenue exaggeration

Formal admission came in a filing with the US Securities and Exchange Commission.

Luckin Coffee finally confirms $300 million revenue exaggeration

After an investigation, Luckin Coffee has finally confirmed $300 million in revenue fraud.

In an SEC filing, the company’s Special Committee, which was investigating claims that originally surfaced three months ago, confirmed that the formerly high-fliying coffee chain had indeed fabricated revenue.

The Special Committee found that the fabrication of transactions began in April 2019. As a result, the company’s net revenue in 2019 was inflated by approximately RMB2.12 billion (US$300 million). Costs and expenses for the year were inflated by RMB1.34 billion ($189.6 million).

The report said that ex-CEO Qian Zhiya and ex-COO Liu Jian were both involved in the fraud. The company already delisted from Nasdaq on June 29. 

In the announcement, Luckin said the Special Committee and its advisors reviewed over 550,000 documents collected from over 60 custodians, interviewed over 60 witnesses and performed extensive forensic accounting and data analytics testing to confirm the fraud.

The investigation started three months ago when Luckin Coffee admitted its sales figures might have been inflated. That announcement was triggered by a report released in January by short-seller Muddy Waters, which claimed Luckin Coffee overstated the number of coffees sold in each store.

The scandal led to increased scepticism of all Chinese brands. China-listed companies including iQiyi, GSX and TAL all saw their stocks shorted after Luckin Coffee's case came to light.

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Igniting the spark: A how-to-guide for finding ...

Here’s how one native designer brings her full self to her creative work — and how you can, too.

20 hours ago

40 Under 40 2024: Mamaa Duker, VML

Notable achievements include leading VML through a momentous merger, helping to reel in big sales, and growing WPP’s ethnic and cultural diversity network by a mile.

21 hours ago

Will you let your children inherit a world without ...

A raw, unflinching look at the illegal wildlife trade, starring Ray Winstone, will force you to confront the horrifying truth... and act.

22 hours ago

Campaign CMO Outlook 2024: Why marketers still want ...

In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.