CAMPAIGN MEMBER EXCLUSIVE: The pandemic has driven more luxury brand marketing online to new demographics. But will these investments work like an ox this CNY?
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EXCLUSIVE: Dentsu Media CEO Tommy Li has been dismissed and is reportedly in police custody, as China’s media rebate probe expands with as many as 30 people questioned. Former Wavemaker chief client officer Julep Lin has also been arrested in connection with the investigation.
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.
Bidon has been global chief executive at Nexus since April 2022.
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