Made-in-China products look to play placement game with Hollywood flicks

When Scarlett Johansson strode across the screen in 'Iron Man 2', she was wearing a form-fitting outfit made by Semir, a Chinese brand and an official sponsor of the blockbuster movie this spring.

And in in last year's 'Transformers: Revenge of the Fallen', a highway billboard featured another Chinese sportswear company, Metersbonwe.

"More and more Chinese brands would like to get their products placed in Hollywood films," Ben Ji, the head of Angel Wings Entertainment and the man behind getting Semir clothes onto 'Iron Man 2', was quoted by the newspaper.

Ji said his next goal is to get a Chinese car in a James Bond film.

Apart from product placement, Chinese production companies are also looking to partner with Hollywood studios for everything from making films to managing China's growing number of theaters.

China is the fastest-growing film market in the world. According to the State Administration of Radio, Film and Television, China's box office receipts totaled US$780 million in the first half of this year - an 80 per cent increase over the first half of 2009. The 2009 box office receipts were up more than 40 per cent over 2008.