Advertising Marketing News
Racheal Lee
Mar 9, 2012

Malaysia Airlines finalises agency appointments; names Ogilvy, Landor

KUALA LUMPUR - National carrier Malaysia Airlines (MAS) has announced the appointments of two agencies for its master creative duties as well as brand direction and visual identity system duties for its A380 fleet, respectively.

MAS names Ogilvy & Mather and Landor Singapore for two separate accounts

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

3 No one talks about ads anymore: Have they lost their pop-culture charm?

Bonds taps Robert Irwin to show how wild comfort down under can really get

4 Bonds taps Robert Irwin to show how wild comfort down under can really get

Digital Media Awards 2025 winners revealed

5 Digital Media Awards 2025 winners revealed

WPP offers free Friday lunches to lure staff back to office

6 WPP offers free Friday lunches to lure staff back to office

Labubu, the art toy craze and why grown-ups can’t get enough

7 Labubu, the art toy craze and why grown-ups can’t get enough

BMF opens first APAC office in Hong Kong to drive regional growth

8 BMF opens first APAC office in Hong Kong to drive regional growth

Thai influencer walks out of KFC ad mid-set

9 Thai influencer walks out of KFC ad mid-set

Out-of-phone: What happens when creator content leaves the feed?

10 Out-of-phone: What happens when creator content leaves the feed?

Related Articles

Malaysia Airlines improves mobile payment options
Jul 9, 2012
Staff Reporters

Malaysia Airlines improves mobile payment options

Is this Malaysia Airlines campaign delusional?
Sep 29, 2022
Ad Nut

Is this Malaysia Airlines campaign delusional?

BMW Malaysia hands creative business to Ogilvy
Jan 16, 2012
Staff Reporters

BMW Malaysia hands creative business to Ogilvy

Malaysia Airlines launches global integrated campaign
Jul 8, 2013
Racheal Lee

Malaysia Airlines launches global integrated campaign

Just Published

Coachella: The California music festival-turned ‘marketing mecca’
2 days ago
Julia Walker

Coachella: The California music festival-turned ...

Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.

Clicks, consent, and conscience: Marketing to the young consumers online
2 days ago
Little Yadav

Clicks, consent, and conscience: Marketing to the ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.

Bats, reels, and buys: The new IPL media mix
2 days ago
Vinita Bhatia

Bats, reels, and buys: The new IPL media mix

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.