Partnering with Hotmob, a mobile media network in Hong Kong, the project is a cross promotional effort with Maxim's, a local food and beverage corporation and restaurant chain. For every two packets or one box of Maltesers bought, consumers can redeem selected pastries at Maxim's for half the price.
Hotmob has created banner ads and landing pages on popular digital portals to drive traffic. Affiliated networks include Discuss.com.hk, Headline Daily, Hong Kong Movie, and OpenRice.
Print and other online advertising support the project.
Credits:
Project Malteser mobile campaign
Client Maltesers Hong Kong
Digital agency Hotmob Ltd
Exposure Print, online, mobile
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