Mango will take on PR, media relations, and event planning for the airline, which operates more than 200 flights a week between New Zealand and Australia.
New Zealand is one of the airline's most important markets, and Mango will be chartered with focusing on the premium market, according to Rohan Garnett, Qantas' general manager for New Zealand and the Pacific islands. "Part of Mango’s role will be to help strengthen Qantas’ reputation as the leader for trans-Tasman business travel," he said. "Mango will also play an important role in publicising Qantas’ community activities and sponsorships in New Zealand.”
Claudia Macdonald, Mango New Zealand’s managing director, called Qantas "one of those brands you dream about working with," adding that her firm looks forward to telling more of the Qantas story than has been told in recent years.
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