Marina Bay Sands appoints Lagardère Sports as sponsorship consultant

Marina Bay Sands (MBS) pulled in a record number of 46mil visitors in 2018 across its full suite of offerings such as the ArtScience Museum, restaurants, 2,561 hotel rooms and suites, shopping mall, and casino. To capitalise on those numbers, the venue has commissioned sports marketing agency Lagardère Sports to market its commercial opportunities.

“Through our collaboration with Lagardère Sports, we hope to identify more opportunities for the integrated resort to forge meaningful partnerships and create impactful events that will resonate well with our visitors,” said Maunik Thacker, Senior VP of Marketing at MBS.

According to Adrian Staiti, executive VP of global partnerships at Lagardère Sports, the possibilities for brands include content creation and immersive live experiences. “We are already in conversation with potential sponsors who are keen to leverage MBS’ multifarious platforms to engage with the passion points of their target consumers across shopping, food, entertainment, nightlife, art, and so much more.”

Events within the venue include the Epicurean Market, a hallmark event that celebrates wine, food and spirits, as well as The Signature Series – a week-long event with celebrity chef masterclasses, exclusive menus and late-night parties.

On the entertainment front, its Sands Live concert series has included performances by Celine Dion, Michael Buble and Aaron Kwok. The ArtScience Museum has also welcomed global exhibitions such as Titanic: The Artifact Exhibition, DreamWorks Animation: The Exhibition and NASA – A Human Adventure. Its permanent Future World exhibition is also wildly popular.