Omar Oakes
Oct 24, 2017

Marriott launches global media review

MEC has held the account since 2011.

Marriott Sydney
Marriott Sydney

Marriott, the hotel operator, is reviewing its global media planning and buying account, putting MEC on alert.

The review, confirmed by the company to Ad Week, follows the merger last year between Marriott and Starwood Hotels and Resorts.

MEC, which is in the process of merging with fellow Group M agency Maxus, was appointed as lead global media agency for Marriott in 2011.

The account had covered both media planning and buying for all of Marriott's brands, including Marriott Hotels and Resorts, the Ritz-Carlton and Marriott Rewards.

Source:
Campaign UK

Related Articles

Just Published

12 hours ago

Chinese media rebate corruption probe widens across ...

EXCLUSIVE: Dentsu Media CEO Tommy Li has stepped down and is reportedly in police custody, as China’s media rebate probe expands with as many as 30 people questioned. Former Wavemaker chief client officer Julep Lin has also been arrested in connection with the investigation.

2 days ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

2 days ago

Agency Report Card 2024: Initiative

After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.

2 days ago

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.