Daniel Farey-Jones
Oct 12, 2023

Mars Petcare brings in first global marketing chief since 2019

Najoh Tita-Reid to join Logitech as chief brand and experience officer.

Najoh Tita-Reid: named in Campaign US' CMO 50 list
Najoh Tita-Reid: named in Campaign US' CMO 50 list

Mars has created the new role of chief brand and experience officer for its Petcare division, which owns a range of pet food brands, including Whiskas and Pedigree, as well as veterinary services brands Linnaeus and Banfield.

The role has gone to Najoh Tita-Reid, who is currently chief marketing officer at computer peripherals company Logitech. Tita-Reid will join on 20 November and be responsible for creating a seamless brand and consumer experience across Mars Petcare’s brands and services.

At Logitech she led worldwide marketing, brand equity, creative, branded and direct-to-consumer ecommerce sites, and marketing transformation across 120 countries. She has also worked at Bayer, Merck, GlobalHue and Procter & Gamble.

Mars Petcare has not had a marketing chief since 2019, when Leonid Sudakov moved after six years in the CMO role to run its digital content and services business Kinship. Since then individual business units within Mars Petcare have led their own marketing efforts.

Tita-Reid will now report to Sudakov, who was promoted in March to president of growth, digital and platforms and handed the task of leading growth through new models of consumer engagement.

Sudakov said: “Najoh is an exceptional marketer and globally recognised leader, known for building strong, diverse and inclusive teams. She will bring her broad and impressive experience across tech, healthcare and consumer goods to help us scale our impact and accelerate our digital transformation, allowing us to better meet the needs of pet owners and transform the experience of pet ownership."

Campaign US named her in its annual CMO 50 list of 50 marketers setting the bar and changing the game last year, writing that “since joining Logitech as global CMO in April 2021, she has helped transform what was known as a stodgy gadget manufacturer into a fixture in streaming and influencer marketing”.

She said: “I am thrilled to join Mars Petcare at such a pivotal moment, to help lead the next phase of growth. It is a business I have long admired for its inspiring purpose, great people and amazing brands – and it has already proven that incumbents can innovate, transform, and grow. I’m looking forward to joining the team to help solve the everyday challenges facing pet owners.” 

Source:
Campaign US

Related Articles

Just Published

4 hours ago

Almost half of marketers plan creative or media ...

Creative agencies are most likely to be reviewed in the next year.

17 hours ago

Australian Podcast Awards 2024 crowns Podcast of ...

ABC's 'Ladies, We Need To Talk' took home the top gong, alongside winners from across the country.

22 hours ago

João Braga joins Publicis Groupe Hong Kong as ...

Braga relocates to Hong Kong after serving for three years as the national chief creative officer at Wunderman Thompson Australia across three offices.

22 hours ago

How marketing helped Chinese apps and games to ...

Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.