Matias Palm-Jensen to lead judging at Digital Media Awards

The DMAs are a central part of the 2012 Digital Asia Festival, will take place in November in Beijing, and will become a two-day festival, providing Asia’s digital marketing industry—agencies, media owners and clients—with a great content and networking platform.

Palm-Jensen has been involved in the creative and digital world of advertising since the start of the digital era. Working for MTG and the Swedish media mogul Jan Stenbeck, Matias developed and produced one of the first and biggest European web portals in 1992.

In 1996, Palm-Jensen started his first digital agency, Spiff Industries, a well-recognised and award-winning Swedish shop, with a focus on the Scandinavian market. He then moved on and founded Farfar (Swedish for "grandfather") in 2000 to expand to global brands, giving clients a platform and channel in the new digital space. Global clients included Diesel, Absolut and Nokia.

In 2001, within just a year of its founding, Farfar began winning at Cannes Lions, continuing to win various Lions for nine consecutive years. The last Farfar campaign Palm-Jensen was part of was "The world's biggest signpost" for Nokia. In 2010 this campaign won eight Cannes Lions in five different categories. The campaign was also recognised by The Gunn Report as the most award-winning piece last year.

At Cannes Lions, Matias has served as a juror three times in the last decade, including on the Titanium and Integrated Lions Jury.

"Palm-Jensen will bring to the table his great passion, forward-thinking and outstanding knowledge in digital communications," commented Terry Savage, chairman of Lions Festivals. 

The Digital Asia Festival, incorporating the Digital Media Awards, will take place 7 and 8 November at the Grand Millennium hotel in Beijing, China. The event is jointly organised by Lions Festivals and Haymarket Media Asia, publisher of Campaign Asia-Pacific.