Maxus's long-serving expat Damian Duffy relocates to China as GM for international accounts

Duffy (pictured) takes over from Leo Chen, who has been promoted to head Maxus China's business development.

Although it is his first time working in China, Duffy's cosmopolitan career has equipped him well for the business development and management of international accounts at Maxus China, which includes SC Johnson, UPS, Bloomberg, Victoria Tourism, Ecco and Lee Jeans. Duffy reports to Annie Hsiao, president of Maxus China.

“No one can ignore the China market in any capacity, especially with the global financial issues,” Duffy told Campaign Asia-Pacific. “Developing international relationships, strengthening MNC offerings with our strong local network, [changing] cultural perceptions between international and local clients, and getting these systems and procedures in places are my immediate challenges.”

He started his career in 2000 in the UK, Duffy’s early work experience included being a strategic ad planner at The Guardian, which gave him important perspectives on media planning. He has also worked for other 4A media agencies like PHD and Carat.

Throughout his career, he has worked on well-known brands, including Chrysler, Tourism Australia, Ferrero, MasterFoods, Sony, HSBC, adidas and Volvo.

"Maxus serves a rich portfolio of local clients and international brands seeking to establish their presence in China," said Hsiao. "With Damian’s international track record and our China market expertise, I believe we will create an unparalleled synergy of strategy, local insights and service to meet global expectations.”