Louis Cacciuttolo, who was previously CEO of DDB Guangzhou, has been appointed to head the new operation as CEO of M&C Saatchi South China and regional director of shopper marketing. Jean-Baptiste Comte Liniere, who also joins from DDB Guangzhou, has been appointed as ECD.
The agency will have 25 staff when it opens its doors with Watson’s and City of Dreams as confirmed clients.
Meanwhile, Cannes Grand Prix-winning creative Tamio Koshino has been named as the new chairman and chief creative officer of M&C Saatchi Tokyo, working on accounts including Mitsubishi.
In the past six months, under regional CEO Chris Jaques, M&C Saatchi has opened in Tokyo, launched digital firm M&C Saatchi-i in Beijing and re-opened in Singapore.
The agency will have 25 staff when it opens its doors with Watson’s and City of Dreams as confirmed clients.
Meanwhile, Cannes Grand Prix-winning creative Tamio Koshino has been named as the new chairman and chief creative officer of M&C Saatchi Tokyo, working on accounts including Mitsubishi.
In the past six months, under regional CEO Chris Jaques, M&C Saatchi has opened in Tokyo, launched digital firm M&C Saatchi-i in Beijing and re-opened in Singapore.
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