MDA appoints Leo Burnett for media classification drive in Singapore

The MDA currently categorises and classifies a wide range of content across various media including films, videos and video games in the city-state.

Aimed at parents, educators and students, the three-month campaign is slated for mid-November until mid-February 2010 to tie in with the school holidays and festive season.

As part of the MDA’s efforts to educate the public on media classification, the campaign will generate public awareness on media classification and its value to society and would include media and PR events, consumer activities, outdoor publicity as well as social media initiatives.

The MDA recently launched tenders for agencies to promote the Singapore Media Fusion brand overseas and to promote public service broadcasts.