Ken Matsumura (pictured), president of the agency, told Campaign Asia-Pacific that Media Palette won the new business without a pitch after a proposal presentation on 13 November.
The client’s key brands in Hong Kong include Pocari Sweat, Oronine H ointment, Soyjoy, and Fibe-Mini.
This is the first time the client has named a media AOR locally. ADK Hong Kong has been the company's full-service agency for creative and media for Oronine H ointment, Soyjoy, and Fibe-Mini, while for Pocari Sweat, the company worked with a local boutique creative agency and Maxus as the media agency.
A Maxus Hong Kong spokesperson confirmed that Otsuka had informed Maxus of the change last week.
Porcari Sweat is the company's most popular brand, competing with energy drinks like Coca-Cola's Aquarius and Lucozade.
“I am extremely honoured to be given this wonderful opportunity of becoming Otsuka Hong Kong’s media AOR partner,” Matsumura said. “I have personally been a big fan of Otsuka products since I was a child, and look forward to establishing a long-lasting relationship and providing as much benefit as possible for Otsuka and all its consumer products in Hong Kong.”
Otsuka Pharmaceutical becomes one of Media Palette Hong Kong's three largest clients, alongside Canon and Uniqlo.
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