Benjamin Li
Sep 26, 2011

MediaCompany Taiwan appoints Noah Chu as new GM

TAIPEI - GroupM's MediaCompany Taiwan has appointed Noah Chu as its new GM, replacing Vivian Yen who resigned this month after three years with the company.

Noah Chu joins MediaCompany as its new Taiwan GM
Noah Chu joins MediaCompany as its new Taiwan GM

A 15-year veteran of the media and advertising industry, Chu (pictured) has extensive experience in both offline and online media, and has successfully provided integrated communication services for a string of high-profile clients.

At MediaCompany Taiwan, Chu will report to Alex Crowther, CEO, MediaCom Asia-Pacific in Singapore, and Sandra Yu, CEO, GroupM Taiwan. His role will be to nurture the agency’s key clients including Procter & Gamble, Audi, Allianz, Dell, Taishin Bank, and General Mills.

Prior to MediaCompany Taiwan, Noah was vice-president of AAA Media under Aegis in Taiwan, where he handled major accounts such as Nokia, 20th Century Fox, Cerebos, Prada, Vibo Telecom and the Fubon Financial Group.

Noah also has experience working with creative agencies Saatchi & Saatchi, Grey, DY&R and FCB.

Reported earlier this year, Mediacompany Taiwan has retained the media duties for Taishin International Bank, following a competitive pitch against Carat and ZenithOptimedia in November.

 

Source:
Campaign China

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