Mediacompany Taiwan retains media for Taishin International Bank

Mediacompany Taiwan has been working on Taishin Bank’s media account since 2005. The agency also survived a previous pitch called two years ago. 

Reported yesterday, BBDO Taiwan is believed to have won this client’s creative account.

According to industry insiders, Taishin is the second or third largest media spender in the financial category on the island, following China Trust. The bank has spent aggressively in media in the past two years and is likely to increase their spending even more next year.

Mediacompany Taiwan’s other key clients in the Taiwan market include Diageo, Audi and General Mills.