Advertising News
Staff Reporters
Nov 5, 2018

MediaMath launches 'guaranteed viewable' market

Australia, Japan and Singapore are among the initial markets for the company's Guaranteed Viewable Market.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

2 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Thai influencer walks out of KFC ad mid-set

3 Thai influencer walks out of KFC ad mid-set

Too old for the party, too young to leave—the paradox of middle age in advertising

4 Too old for the party, too young to leave—the paradox of middle age in advertising

VML & Ogilvy Japan names co-CEOs

5 VML & Ogilvy Japan names co-CEOs

Hari Raya 2025: The APAC campaigns you need to see

6 Celebrate Hari Raya with these heartfelt and creative campaigns

Why so many are leaving adland to embark on 'solopreneurship'

7 Why so many are leaving adland to embark on 'solopreneurship'

Meta's APAC chief Dan Neary steps down after more than a decade

8 Meta's APAC chief Dan Neary steps down after more than a decade

Unilever uses digital twins to accelerate content creation

9 Unilever uses digital twins to accelerate content creation

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

10 Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

Related Articles

How AI is reshaping the dynamics of ad fraud
Feb 28, 2025
Matthew Keegan

How AI is reshaping the dynamics of ad fraud

Infillion relaunches MediaMath
The Information
Apr 30, 2024
Jessica Heygate

Infillion relaunches MediaMath

APAC markets exceed global benchmarks for viewability, brand safety
Apr 26, 2018
Matthew Miller

APAC markets exceed global benchmarks for viewabilit...

SSPs navigate turmoil after MediaMath’s collapse
Aug 28, 2023
Shawn Lim

SSPs navigate turmoil after MediaMath’s collapse

Just Published

Agency Report Cards 2024: We grade 25 APAC networks
3 hours ago
Campaign Editorial

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

Agency Report Card 2024: Assembly
The Information
5 hours ago
Staff Reporters

Agency Report Card 2024: Assembly

Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.

Agency Report Card 2024: TBWA
The Information
5 hours ago
Staff Reporters

Agency Report Card 2024: TBWA

With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.

Agency Report Card 2024: Publicis Media
The Information
5 hours ago
Staff Reporters

Agency Report Card 2024: Publicis Media

Publicis Media came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.