MediaVest clinches Meralco's media duties in the Philippines

On the appointment, Lara Sun, marketing communications analyst at Meralco Philippines, said, “MediaVest was the agency that best understood our business beyond the pitch brief, and we were impressed with the team’s thought processes for media proposals and executions which were comprehensive, logical and insightful.”

She added, “As we look toward increasing our presence in new media channels, specifically with online activations, we believe MediaVest would help us to realise the power and reach of new and creative media channels to get our messages across. We want to be able to combine our vast research with MediaVest’s to gain a better understanding and insight into the psyche of the Filipino consumer so as to create and execute incisive programs and campaigns.”

On the new account win, Joanna Chan-Mojica (pictured), managing director of Starcom MediaVest Group Philippines, said, “We are very proud and excited that Meralco has chosen MediaVest as its media agency partner. Through our insights, we would be able to help define and elevate Meralco among the consumers and communities that rely on their services and will continue to shape and impact Meralco’s profile and marketing activities.”

Meralco is the largest electric power distribution company and the largest private sector utility in the Philippines. The company has 4.7 million customers connected to its distribution system and currently holds the power distribution franchise for 22 cities and 89 municipalities in the Philippines, including the Mega Manila region.