Medibank appoints Whybin TBWA Melbourne

AUSTRALIA - Private health insurance fund Medibank has picked Whybin TBWA Melbourne as its creative agency following a competitive pitch with BMF, DDB and incumbent agency George Patterson Y&R.

whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0

Chris Caroll, general manager of marketing and group brand commented, "Medibank is going through an exciting transformation from health insurance to health assurance. Whybin\TBWA Melbourne presented the most insightful, creative and integrated approach during the pitch process, which complements our new direction."

Carroll expressed his gratitude to GPYR and integrated agency BoilerRoom Communications for work over the years. "Medibank has worked with George Patterson Y&R on a number of campaigns over the past few years, which has been a positive and results-driven relationship. BoilerRoom has worked on supporting the diversified business and other operational elements of our marketing with great insight and professionalism."

Campaigns GPYR has done for Medibank over the years include the current one, "The insurance your health deserves" and the Letters series of adverts, which were supported by BoilerRoom.

Source:

Campaign Asia