Staff Reporters
May 22, 2012

Medibank appoints Whybin TBWA Melbourne

AUSTRALIA - Private health insurance fund Medibank has picked Whybin TBWA Melbourne as its creative agency following a competitive pitch with BMF, DDB and incumbent agency George Patterson Y&R.

Medibank appoints Whybin TBWA Melbourne

Chris Caroll, general manager of marketing and group brand commented, "Medibank is going through an exciting transformation from health insurance to health assurance. Whybin\TBWA Melbourne presented the most insightful, creative and integrated approach during the pitch process, which complements our new direction."

Carroll expressed his gratitude to GPYR and integrated agency BoilerRoom Communications for work over the years. "Medibank has worked with George Patterson Y&R on a number of campaigns over the past few years, which has been a positive and results-driven relationship. BoilerRoom has worked on supporting the diversified business and other operational elements of our marketing with great insight and professionalism."
 
Campaigns GPYR has done for Medibank over the years include the current one, "The insurance your health deserves" and the Letters series of adverts, which were supported by BoilerRoom. 
Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

Publicis China CCOs on creativity in a hyper-speed ...

"When you live in China, you have to be constantly on the tip of your toes because of how dynamic it is," say Publicis Creative chiefs Kelly Pon and Tian It Ng, who share their thoughts on China’s global creative ambitions and more.

6 hours ago

40 Under 40 2024: Sambashiva Srisailapathy, GrabTaxi

The computer-engineer-turned-regional-leader has managed to evolve Grab’s advertising arm with clever ideas, sound numbers, and an infectious energy.

6 hours ago

Suntory Boss Coffee fuels celeb chef Andy Hearnden

The ANZ campaign from the Japanese coffee brand was created by Its Friday and aims to celebrate ambition and the desire for constant reinvention.

7 hours ago

Why you shouldn’t ignore search everywhere ...

As the digital world fractures, savvy brands know that SEO is no longer about search engines—it’s about owning every space where audiences search. The head of SEO at GrowthOps unpacks the key trends redefining search in 2025.