According to industry sources familiar with the company, at least three agencies - JWT, Ogilvy and McCann - have been invited to the pitch called last week.
"It is more of an overall strategy and involves everything - creativity, marketing, etc.," said one of the sources on the condition of anonimity.
Established in 1986, MSI is one of the top three motherboard and video card manufactures in the world. It also designs and produces a wide range of products, including expansion cards, servers and Sll-in-One PCs. The company expanded into the mainland with the opening of a plant in Shenzhen in 2000 and research facilities in Jiangsu in 2001.
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