Byravee Iyer
Aug 15, 2016

Mindshare hires data and technology head for APAC from IPG

Appointment of Aloun Liu aims to give the company’s FAST hub a shot in the arm.

Aloun Liu
Aloun Liu

SINGAPORE - Mindshare has appointed Aloun Liu to the newly created role of head of data and technology for Asia-Pacific.

Liu moves from IPG Mediabrands, where he was the founder and MD of its Global Technology Solutions arm.

He will work with Mindshare’s partners to develop the agency’s data-related products and support its FAST  (Future Adaptive Specialist Team) hubs. Liu will also focus on design development and execution of all existing and future reporting of all campaign activities that Mindshare runs for clients in Asia, Middle East and Africa.

Present in Singapore, London, New York, Shanghai and Mexico, FAST is designed for clients with centralised needs, and offers service verticals including the Loop room, programmatic, performance, attribution and big data.

“Aloun joins Mindshare at a time when our FAST services across our blue-chip clients are at its peak, not to ignore our overall vision to drive business platforms and services as the central enabler towards data driven marketing,” said Gowthaman Ragothaman, chief operating officer of Mindshare APAC. “Alound will play a key role in advising our clients for an agnostic and open-sourced technology solution that brings the best of both slow- and fast-moving data streams.”

Liu has more than 15 years experience in systems, data and technology and has worked with PWC, Charles Schwab, FTI Consulting and Wells Fargo. 

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

PR Awards Asia-Pacific 2025: Winners announced

The PR Awards Asia-Pacific celebrated its 24th edition with a lively ceremony in Hong Kong. Check out the complete list of winners here.

11 hours ago

How AIA is changing behavior through communication

AIA Group CMO Stuart Spencer discusses how the insurer is changing perceptions about what it means to be healthy, and about its own industry in the process.

12 hours ago

2025 Cannes Contenders: Bear Meets Eagle On Fire’s ...

The Aussie studio's creative directors Cass Jam and Mark Carbone reveal their top campaigns that combine wit, practicality, and cinematic flair ahead of Cannes Lions 2025.

13 hours ago

A new agency business model for the post-gen AI ...

In this sequel to his analysis of gen AI's impact on agency business models, marketing consultant Andreas Moelmann suggests agency profitability lies in creative consulting.