HONG KONG - Mindshare has outgunned Starcom to retain the regional media account for Hong Kong Disneyland (HKDL) Resort.
Mindshare will remain as the theme park's media agency and continue to work with all its other strategic business partners to accommodate the client's needs.
Reported in August, Mindshare and Starcom were shortlisted for this long running pitch which started in June.
HKDL is in the process of adding three more entertainment areas in Hong Kong, including Grizzly Trail, Mystic Point and a Toy Story land. Walt Disney Company has invested US$58 million into the expansion of the amusement park.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Travel expenditures generated $9 billion in state and local taxes in 2023, according to the state.
Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The deal will bring Yumemi’s 400-strong team into Accenture Song.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
