Marketing Media News The Work
Emily Tan
Nov 1, 2012

Monetising social media with brand partnerships: CASBAA

HONG KONG - The legions of fans following programmes like "Touch" and "Horizons" on social media can be used as audience numbers to generate advertising revenue for pay-TV channels, according to panel discussions and case studies shared at the 2012 CASBAA Convention taking place here this week.

(From left) moderator Kate Bulkley with Lanz, Reck, Anand, Ellis and Crampton

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