Monocle gives advertisers category ownership with The Forecast

The Forecast, which goes on sale today, will feature an assortment of articles, photo essays, illustrated portfolios and long-form reportage that assess the coming year, according to a spokesperson from Monocle. It spans 240 pages and will be distributed with the regular edition of Monocle.

Advertising will be restricted to category-exclusive sponsors, with a total of 40 advertising pages that will carry display and advertorial content. Brands to have taken out exclusive sponsorship of sections include Audi, Cathay Pacific, Hapag-Lloyd, Rolex, UBS and The Peninsula.

The launch is supported by radio features on the Monocle 24 platform, and a film.

Tyler Brûlé, Monocle’s founder and editor-in-chief, said that the move allowed the Monocle team “to stretch ourselves editorially and creatively”.

He added: “From a commercial perspective, our advertisers are given a unique environment that allows them to own their category. [They] are not surrounded by competitors but rather premium peers.”