Morning Fresh turns mean men super clean in Australia

Morning Fresh is promoting its detergent with a 'naughty' twist for the ladies in Australia.

The promotion is part of an interactive campaign hosted on Dirtydish.com.au and Morning Fresh’s Facebook page.

The interactive site contains r-rated videos and a dirty vs clean quiz asking ladies how they like their men. Fans can even send a message to a friend through Officer Shaft to give her a talking to that the site claims “she’ll never forget".

Two online videos featuring a dirty fireman and a dirty cowboy with an Arnold Schwarzenegger-like accent adds a comical touch to the campaign.

Morning Fresh is only offering a limited stock of magic dishware. The offer warns, "Ladies, you know these dishes are going to disappear faster than a stripper’s man-thong.”

Credits:
Project DirtyDishes.com.au
Client PZ Cussons
Creative agency DDB Melbourne
Executive creative director Grant Rutherford
Group creative director Jim McKeown
Art director Ben Green
Copywriter Pat Lennox
Agency producer Janine Wertheim
Agency team Michael McEwan, Livia Montalto, Georgia Newton
Production company Plaza Films
Director Paul Middleditch
Producer Peter Masterton
Editing company The Editors
Editor Peter Whitmore
Photographer Mat Baker
Sound production Risk Sound
Sound Dylan Stevens
Exposure Online