MS&L consolidates and rebrands as MSL Group

MS&L, the communications, PR and events network under the Publicis Groupe, has launched a new brand identity and vision that will see 15 brands consolidated under MSL Group.

This rebranding will enable MSL Group to leverage the network’s expertise in PR, corporate and financial communication, public affairs, events and digital under a single management.

In an interview with Campaign, Glenn Osaki, president of MSL Group, says it allows seamless partnerships for their clients, as it brings the scale for the company to compete and invest effectively without being limited to certain markets as some brands previously were.

“The rebranding allows us to be more client centric, and an important focus for us is that we’re unbound by practice or geography,” Osaki said. “Publicis Consultants, for example, had remit in Europe, but now it can tap the US as well.

He added, “Now, we have a single vision and a common vision that allows us to work closely together. It’s no longer a matter of the agency brand, but how we stretch the teams to meet clients’ needs.”

Recent investments by the network underline MSL Group’s commitment to growth in two key focus areas, including the digital space and emerging markets.

Its recent acquisition of social media strategy agency 2020Social and 20:20 Media has made MSL Group the largest PR network in India.