MullenLowe Lintas Group snagged eight awards, along with Agency of the Year honours. Colenso BBDO/Proximity claimed second place, with three agencies tied for third place: BBDO India, Barnes Catmur & Friends Dentsu, and Ogilvy & Mather Mumbai.
The awards gala at Intercontinental Hotel Singapore, celebrated Asia Pacific’s most effective marketing campaigns and was attended by some 200 industry professionals. A total of 66 Effies were awarded: 1 Grand Effie, 12 golds, 21 silvers and 32 bronzes.
On the network level, BBDO Worldwide took the lead, with a total haul of 17 awards, including the Grand Effie, followed by Ogilvy & Mather and MullenLowe Group coming in the second and third position respectively.
Cheuk Chiang, chairman of the 2016 APAC Effie Awards expressed his congratulations to all the winners, calling it “a massive acknowledgement.”
“To get here having gone through two rigorous rounds of judging by a stellar team of industry professionals is a significant and incredible achievement and indeed something to be proud of,” he said. “These winning cases represent the best in Asia Pacific and I hope they only serve to inspire the industry further in producing great work that drive real business results.”
Two new special awards were added this year: Brand of the Year and Marketer of the Year, which aim to recognise the joint efforts and close collaboration between clients and agencies to produce successful work. The awards were presented to Ariel Matic and Procter & Gamble, respectively, with their 'Share the load' for Ariel being the 'best of show' for the night, clinching the Grand Effie, a gold and a silver. The special awards were based on points awarded to all winners and finalists.
As with the previous year, India remains the strongest market in the region in terms of effectiveness, contributing the highest number of award winners last night, followed by New Zealand and Australia.
The APAC Effie Awards are organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group.
Winners and finalists will contribute points toward the ranking on the 2016 Effie Effectiveness Index, the global ranking that identifies and ranks the most effective marketers and brands by analysing finalist and winner data from worldwide Effie competitions.
APAC Effie Awards 2016 Winners (Results by Award)
- Brand of the Year: Ariel Matic
- Marketer of the Year: Procter & Gamble
- Agency of the Year: MullenLowe Lintas Group, India
-
Agency Network of the Year: BBDO Worldwide
|
Entry Title |
Category |
Client |
Agency |
Country |
|
GRAND EFFIE |
||||
|
Ariel - Share The Load |
GoodWorks - Brand |
Procter & Gamble India |
BBDO India |
India |
|
GOLD |
||||
|
Must Be Milk |
Beverages Non-Alcohol |
Fonterra |
Colenso BBDO / Proximity |
New Zealand |
|
$HRED |
Financial Products & Services |
Bank of New Zealand |
Colenso BBDO / Proximity |
New Zealand |
|
Tiger Infrequent Flyers Club |
Travel / Tourism |
Tigerair |
McCann Melbourne |
Australia |
|
Dove "Silk Smooth ASMR" |
Brand Experience |
Mars Food China |
BBDO Beijing (China) |
China |
|
Love from Land Rover |
Brand Experience |
Land Rover New Zealand |
Y&R New Zealand |
New Zealand |
|
Ariel - Share The Load |
Brand Revitalisation |
Procter & Gamble India |
BBDO India |
India |
|
Introducing India to Commute Commerce |
David vs Goliath |
Clues Network |
Enormous |
India |
|
Ariel - Share The Load |
GoodWorks - Brand |
Procter & Gamble India |
BBDO India |
India |
|
Devalue Rhino Horn |
GoodWorks – Non Profit |
Rhino Rescue Project |
Ogilvy & Mather Viet Nam |
Vietnam |
|
Breast Cream |
Small Budget-Products |
NZ Breast Cancer Foundation / Skinfood |
Colenso BBDO / Proximity |
New Zealand |
|
A for Anthem |
Small Budget-Services |
The Akanksha Foundation |
Ogilvy and Mather |
India |
|
The People's Beer |
Sustained Success |
Boundary Road Brewery |
Barnes, Catmur & Friends Dentsu |
New Zealand |
|
SILVER |
||||
|
Breast Cream |
Beauty & Wellness |
NZ Breast Cancer Foundation / Skinfood |
Colenso BBDO / Proximity |
New Zealand |
|
Pure Potential |
Beverages – Alcohol |
Lion |
Special Group |
New Zealand |
|
Reversing the Curse of Concentrates |
Beverages Non-Alcohol |
Mondelez India Foods |
Bates India |
India |
|
Democratising Money Transfer |
Financial Products & Services |
Vodafone India |
Ogilvy & Mather Advertising |
India |
|
#MyFamilyCan |
Food |
SPC Ardmona |
Leo Burnett Melbourne |
Australia |
|
Ariel - Share The Load |
Household/Home Products & Services |
Procter & Gamble India |
BBDO India |
India |
|
Maxis' New Network |
IT /Telco |
Maxis Mobile Services |
Ogilvy Malaysia |
Malaysia |
|
Holding Australia To Ransom |
Restaurants |
Hell Pizza |
Barnes, Catmur & Friends Dentsu |
New Zealand |
|
VisitBritain Naming Campaign |
Travel / Tourism |
VisitBritain |
Ogilvy Beijing |
China |
|
Maxis' New Network |
Asia Pacific Brands |
Maxis Mobile Services |
Ogilvy Malaysia |
Malaysia |
|
Fool-proof Internet Service |
Asia Pacific Brands |
Idea Cellular |
MullenLowe Lintas Group, India |
India |
|
TURD Talks |
Brand Experience |
Silid Aralan |
Y&R Philippines Inc. |
Philippines |
|
An Ugly Disease Turned Beautiful |
Brand Experience |
MS |
Grey |
Australia |
|
Must Be Milk |
Brand Revitalisation |
Fonterra |
Colenso BBDO / Proximity |
New Zealand |
|
ANZ's push for an equal future. |
GoodWorks - Brand |
ANZ |
Whybin TBWA Melbourne |
Australia |
|
Breast Cream |
GoodWorks – Non Profit |
NZ Breast Cancer Foundation / Skinfood |
Colenso BBDO / Proximity |
New Zealand |
|
End Acid Sale |
GoodWorks – Non Profit |
Make Love Not Scars |
Ogilvy & Mather |
India |
|
Hershey's Happygrams |
Real Time Marketing |
The Hershey Company |
MRM/McCANN Singapore |
Singapore |
|
Love from Land Rover |
Small Budget-Products |
Land Rover New Zealand |
Y&R New Zealand |
New Zealand |
|
Hell Pizza |
Sustained Success |
Hell Pizza |
Barnes, Catmur & Friends Dentsu |
New Zealand |
|
World Gallery |
Multi-market - Products |
Apple, Inc. |
TBWA \ Media Arts Lab |
United States |
|
BRONZE |
||||
|
Tough Is Not Enough |
Automotive |
Ford Motor Company Australia |
Blue Hive Australia |
Australia |
|
Love from Land Rover |
Automotive |
Land Rover New Zealand |
Y&R New Zealand |
New Zealand |
|
Band-Aid Heal with love |
Beauty & Wellness |
Shanghai Johnson & Johnson Pharmaceuticals |
BBDO & Proximity China |
China |
|
The Unofficial Official Beer of SG |
Beverages – Alcohol |
Asia Pacific Breweries |
BBDO Singapore |
Singapore |
|
AdaAQUA |
Beverages Non-Alcohol |
Danone |
Y&R Indonesia |
Indonesia |
|
OMRON: Your Voice, Their World |
Corporate Reputation/Professional Services |
Omron Automation India |
McCann Worldgroup |
India |
|
Price of Living 2040 |
Financial Products & Services |
Manulife (International) |
PHD Hong Kong |
Hong Kong |
|
Nimble It And Move On |
Financial Products & Services |
Nimble |
McCann Melbourne |
Australia |
|
Snickers, Hungry Barber |
Food |
Mars Japan |
I&S BBDO / BBDO Japan |
Japan |
|
Bet Regret |
Government / Institutional |
VRGF |
McCann Melbourne |
Australia |
|
Ashbeclee |
Media, Entertainment & Leisure |
Perth Racing |
303MullenLowe |
Australia |
|
The Suffering of Buffering |
Media, Entertainment & Leisure |
Google, India |
MullenLowe Lintas Group, India |
India |
|
A Day Made Better Teacher Awards |
Other Products & Services |
OfficeMax Australia |
Ogilvy Melbourne |
Australia |
|
Holding Hands in Depend |
Other Products & Services |
Yuhan Kimberly |
Diamond Ogilvy |
Korea |
|
Cellphone to Sellphone |
Other Products & Services |
OLX India |
MullenLowe Lintas Group, India |
India |
|
Challenge 100 |
Retail |
Anta |
MullenLowe China |
China |
|
Wish Chain |
Retail |
Flipkart Internet |
MullenLowe Lintas Group, India |
India |
|
Must Be Milk |
Asia Pacific Brands |
Fonterra |
Colenso BBDO / Proximity |
New Zealand |
|
Teaching India the Dettol Habit |
Brand Revitalisation |
Reckitt Benckiser (India) |
McCann Worldgroup |
India |
|
Band-Aid Heal with love |
Brand Revitalisation |
Shanghai Johnson & Johnson Pharmaceuticals |
BBDO & Proximity China |
China |
|
Track The Bite |
Branded Utility |
Godrej Consumer Products |
MullenLowe Lintas Group, India |
India |
|
IBM BlueHub |
Business-to-Business |
IBM Japan |
Ogilvy and Mather Japan |
Japan |
|
Brave and Beautiful |
David vs Goliath |
Dabur India |
MullenLowe Lintas Group, India |
India |
|
Brave and Beautiful |
GoodWorks - Brand |
Dabur India |
MullenLowe Lintas Group, India |
India |
|
Know Your English Banner |
Media Innovation |
British Council SIngapore |
Grey Group Singapore |
Singapore |
|
Challenge 100 |
Real Time Marketing |
Anta |
MullenLowe China |
China |
|
Hungry Slip Ups |
Small Budget-Products |
Mars Food Inc. |
BBDO Hong Kong |
Hong Kong |
|
An Ugly Disease Turned Beautiful |
Sponsorship & Event Marketing |
MS |
Grey |
Australia |
|
OMO Reunion Champions |
Sponsorship & Event Marketing |
Unilever |
MullenLowe Group |
Singapore |
|
Challenge 100 |
Sponsorship & Event Marketing |
Anta |
MullenLowe China |
China |
|
Curing Beer Boredom for 5 Years |
Sustained Success |
Beam Suntory |
The Works |
Australia |
|
Discovering Real Togetherness |
Sustained Success |
Hindustan Unilever |
MullenLowe Lintas Group, India |
India |
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