N Padmakumar moves to Rediffusion India as national creative head

Rediffusion and Everest Brand Solutions all fall under WPP in India. Padmakumar has been with Everest for four years.

D. Rajappa, president of Everest, said, “Paddy [Padmakuma] and I have had a journey together that has been eventful all along, and it has been a pleasure working together.”

Under Padmakumar’s creative leadership, Everest has added clients like ACC Cement, Indian Overseas Bank, Tata Housing, Writer Corporation, Emami and T-Series to its portfolio.

The most notable campaign from Padmakumar is the ‘Safed teeka’ project for Emami’s BoroPlus.

Padmakuma commented on his partnership with Rajappa, “We’ve been comrades in adversity and in success, which makes us truly close. I will continue to glean insights and guidance from him.”

“I now look forward to the challenges and demands of working at Rediffusion, and working in the inspirational presence of Diwan Arun Nanda," Padmakuma added.