Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Aug 18, 2023
How and when brands should respond when misinformation goes viral
In recent months, many brand controversies have been rooted in misinformation and false allegations. But experts say it’s not always imperative to right those wrongs.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Sep 17, 2022
The Trust Project and Microsoft team up to fight ...
Just Published
4 hours ago
Women to Watch 2024: Sue Lin Tan, Oliver+
A relentless innovator, Tan empowers others with pioneering solutions in AI, diversity, and sustainability at Oliver+.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
4 hours ago
India's ad body changes influencer rules for health ...
The Advertising Standards Council of India updates influencer guidelines, draws the line between generic promotions and expert advice for health and finance content.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
4 hours ago
Vaseline’s new skincare campaign shields gamers ...
64% are unaware of blue light’s risks for skin damage. Vaseline taps in Ogilvy Canada and Singapore for an innovative campaign launched in Thailand.
The Information
14 hours ago
WPP’s Mark Read on the new-biz pipeline, rebuilding ...
CEO asserts that more time in-office will make WPP a 'stronger company in five years' time'.