CREATIVE AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 1 | Ogilvy | Pizza Hut Taiwan, Sony Music China, SRM University India | 71.9 | SingTel Singapore | 67.1 |
2 | 2 | J Walter Thompson | Tencent Finance China Project, Reliance Capital India, GuanYuan China | 44.9 | China Unicom China | 41.0 |
3 | 3 | Isobar | Titan(Digital) Global, Canon Thailand | 39.2 | Innisfree Malaysia | 39.1 |
4 | 5 | McCann WorldGroup | IKEA(CRM) India, JCB India Project, Suntory Beverage & Food Malaysia Project | 28.5 | Hisense China | 28.2 |
5 | 4 | DDB | Tourism Australia Project, Hisense China, Overseas Chinese Town China Project | 25.2 | SilkAir Singapore | 23.0 |
6 | 6 | Leo Burnett | Patties Foods Australia, China Resources Corporation Project, Lindt Chocolate Hong Kong Project | 21.4 | McDonald's Australia | 18.2 |
7 | 8 | Publicis | SGM - GL6 China, Zee TV India, Citibank Hong Kong Project | 16.4 | ABinBev (Digital) Korea | 14.7 |
8 | 7 | Dentsu | Yerin Aboriginal Health Services Australia, Simplot New Zealand | 13.3 | Etika - Calpis Malaysia Project | 12.2 |
9 | 9 | Y&R | Highlands - Corned Beef Philippines Project, Kaleesuwari Refinery India Project | 12.1 | Suncorp Bank Australia | 11.0 |
10 | 10 | Saatchi & Saatchi | Sterling Holidays India, Caltex Australia Project, M Trang Vietnam Project | 10.5 | A.O.Smith China | 10.1 |
MEDIA AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 1 | Mindshare | Sanofi Global, Supor China, V Credit China | 58.8 | Kimberly-Clark TH,HK,TW,SG,PH,MY | 51.6 |
2 | 2 | MediaCom | Richemont APAC, FWD Group Japan, BRPÕs Sea-Doo ANZ | 41.8 | SM Malls Philippines | 35.1 |
3 | 3 | dentsu X | Car Client China | 29.5 | Booking.com Singapore | 28.6 |
4 | 4 | Carat | Dory Thailand, Electricity Authority of Thailand (Digital), British Council Hong Kong | 25.3 | Uniqlo Thailand | 22.2 |
5 | 5 | Havas Media | Michelin China, Thomas Cook China, Sterling Holiday Resorts India | 13 | Schneider Electric(Digital) Malaysia | 12.8 |
6 | 6 | MEC | Kimberly-Clark TH,HK,TW,SG,PH,MY, Chanel Taiwan, Dairy Farm Singapore | 20.8 | Michelin China | 12.1 |
7 | - | GroupM | LVMH APAC | 10 | L'Oreal (Digital and Search ) Vietnam | 9.6 |
8 | 7 | Vizeum | Bauli India Bakes & Sweets India, Mathrubhumi India, A&M Noodles India | 7.8 | Pernod Ricard Australia | 7.2 |
9 | 11 | Universal McCann | BMW India, Orient Electric India, JNTO Japan Project | 8.7 | McDonald's(Digital) UAE | 5.6 |
10 | 10 | PHD | PepsiCo Australia, Haier - Airport China, CafŽ de Coral Hong Kong | 12.4 | Bank of Communications China | 4.9 |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].