Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Jun 15, 2010
Nielsen and McKinsey form social media joint venture
GLOBAL - Research giant Nielsen has put its social media monitoring service BuzzMetrics into a joint venture with management consultants McKinsey, intending to 'fuse social media' into client companies.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)
Just Published
.png&h=268&w=401&q=100&v=20250320&c=1)
22 minutes ago
WPP never seized control of its destiny under Mark ...
Departing CEO had some notable successes, but the company has struggled.
4 hours ago
Mars to switch $1.7 billion media account out of WPP
Review concludes after an eight-month competitive process.
.png&h=268&w=401&q=100&v=20250320&c=1)
20 hours ago
Yannick Bolloré: ‘AI is a powerful creative partner’
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Havas' chief executive and chairman, Yannick Bolloré.
