NTU makes its mark at the Crowbar Awards in Singapore

The university also went on to make a clean sweep of all the Best of Category Awards and came out tops on the scoreboard with an impressive 255 points. LASALLE College of the Arts followed in second place with 215 points. 

Ted Choo, president of the Association of Accredited Advertising Agents Singapore (4As) and CEO of Gosh Advertising, addressed the crowd, saying, “The Crowbar Awards is an excellent example of the industry and educational institutions coming together to provide a platform for healthy competition and raising the bar in creative thinking.  It’s also a ‘marketplace’ to spot young and bright talent for the industry.” 

The Crowbar Awards 2010 attracted 1,000 entries from 39 schools across the globe, spanning countries such as New Zealand, Shanghai and Germany.  

Best of Category accolades were also awarded to in fields of film, photography and advertising, all of which became automatic contenders for the Best of Show. There were no winners in the Design and Interactive category.

The winners for the Best of Category Awards were:

Best of Film

School: Nanyang Technological University, Wee Kim Wee School of Communication and Information

Students: Lim Chee Harn, Han Xuemei, Wendy Cheng Wan Yan, Flora Man Tsz Kwan, Low Jinyong

Title of entry: Epiphany  

Best of Photography

School: Nanyang Technological University, School of Art, Design and Media

Student: Le Hong Phuc

Title of entry: Ethereal Visage  

Best of Advertising

School: Nanyang Technological University, Wee Kim Wee School of Communication and Information

Students: Wang Wei Yang, Brendan Graham

Title of entry:  Halo Enlist  

Best of Show

School: Nanyang Technological University, Wee Kim Wee School of Communication and Information

Students: Lim Chee Harn, Han Xuemei, Wendy Cheng Wan Yan, Flora Man Tsz Kwan, Low Jinyong

Title of entry: Epiphany 

Commenting on the rise in quality entries this year, co-chairman Troy Lim, creative director at Ogilvy & Mather Singapore, said, “The teams deserve the highest praise – the level of thinking, execution and presentation bodes well for our industry’s future. The winners set the benchmark with boldness, free-spiritedness and originality.”

Co-chairman Jon Loke, head of art at Ogilvy Singapore, agreed, saying, “It’s encouraging to see more 360 through-the-line thinking from the students. It’s where our industry is heading and they have demonstrated the ability to adapt to the changing media landscape while still being focused on coming up with the big idea.” 

Held at the Shangri-la Hotel, the Crowbar Awards is into its 10th edition this year. In line with the theme of this year’s awards, ‘The only way to get it is to earn it', the winning teams emerged amidst intense competition and strict judging to win the recognition that will help further their budding advertising careers.

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