Staff Reporters
Aug 8, 2011

Singapore students top 2011 Crowbar Awards

ASIA-PACIFIC – Singapore’s LaSalle College of Arts topped the 2011 Crowbar Awards, a regional creative competition for tertiary-level students.

The ‘Sapporo – The universal language of things’ campaign
The ‘Sapporo – The universal language of things’ campaign

Organised by the Association of Accredited Advertising Agents Singapore (4As) for the 11th year, the awards attracted the participation of students from countries including Malaysia, China and New Zealand for the advertising, design, photography, interactive and flim categories.

LaSalle College has won six gold, 11 silver and 17 bronze medals. It also clinched the ‘Best of Show’ award, with its ‘Sapporo – yhe universal language of things’ campaign

In second place was Nanyang Technological University from Singapore, with 165 points, taking two gold, eight silver and seven bronze medals.

Singapore’s Nanyang Academy of Fine Arts emerged third with two golds, three silvers and five bronzes, bringing the total point to 104.

Media Design School in New Zealand brought home one gold, two silvers and two bronzes. Meanwhile, Raffles Design Institute, Shanghai and The One Academy of Communication Design in Malaysia won one gold and one bronze, respectively.

Over 1,200 entries were received, presenting a 25 per cent increase from last year. The awards presentation was held on 5 Aug in Singapore, with 150 entries shortlisted and 90 award winners.

The jury consisted of creative industry veterans. Pann Lim, executive creative director at Kinetic Singapore, and Jonathan Yuen, creative director at Roots, co-chaired the awards.

“Befitting the fighting theme, this year’s Crowbars have truly been one of the most impressive with regards to the volume and quality of the submissions received,” Ted Choo, president of 4As, said. “It is heartening to see students treating the awards as an opportunity to display their creative talents while developing their professional portfolios for the working world.”

Source:
Campaign Asia

Related Articles

Just Published

8 hours ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

8 hours ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

9 hours ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

10 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.