How does a marcom giant apply new ideas on a global scale? For Ogilvy & Mather, the answer is a shared "operating system" and an executive to lead it.
Ogilvy on Monday appointed Ben Richards worldwide chief strategy officer, leading business transformation, a new role that reports directly to worldwide chairman and CEO Miles Young. Working closely alongside Young, Richards, 35, will oversee strategy across Ogilvy’s 538 offices in 126 countries.
Campaign US's Matthew Rothenberg spoke to Richards about the role.
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