The agency’s new management will be led by managing director and CEO, Ashraf Kaiser (pictured).
Maggie Choi, chief executive of OMD Asia Pacific, said: “Benchmark is an agency with strong local leadership. This alliance brings together two great cultures to form a new generation media agency with access to world-class talents and resources throughout the OMD network. The establishment of OMD Bangladesh will chart a new era in our network’s operations in emerging Asia.”
At the end of July, OMG entered into a partnership with XPR-Campaigns to launch in Vietnam.