Marketing News
Rahul Sachitanand
Nov 17, 2020

OMG sends sports unit Fuse onto the pitch in APAC

Fuse's former strategy director, Jonathan Drakes, will helm the sports and entertainment practice in the region, with Tuborg signed up as first client.

Jonathan Drakes will head Fuse, OMG's sports and entertainment practice, in APAC. (OMG)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

Why so many are leaving adland to embark on 'solopreneurship'

3 Why so many are leaving adland to embark on 'solopreneurship'

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

4 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Havas and Moonfolks form media alliance in Indonesia

5 Havas and Moonfolks form media alliance in Indonesia

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

6 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Coca-Cola media business contract lies between Publicis and WPP

7 Coca-Cola media business contract lies between Publicis and WPP

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

8 WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

9 Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

Too old for the party, too young to leave—the paradox of middle age in advertising

10 Too old for the party, too young to leave—the paradox of middle age in advertising

Related Articles

'Measurement is the new currency': OMG APAC's Tony Harradine on media's next chapter
Dec 2, 2024
Rahat Kapur

'Measurement is the new currency': OMG APAC's Tony ...

OMG Thailand strengthens leadership bench with key appointments
Sep 5, 2024
Staff Reporters

OMG Thailand strengthens leadership bench with key ...

PHD appoints Eileen Ooi as APAC CEO
Sep 10, 2024
Nikita Mishra

PHD appoints Eileen Ooi as APAC CEO

What it takes to drive successful sports sponsorship
Sep 24, 2024
Gina McKinnon

What it takes to drive successful sports sponsorship

Just Published

Current Global CEO George Coleman to depart
20 minutes ago
Siobhan Holt

Current Global CEO George Coleman to depart

Coleman plans to leave the agency this month.

Frances Ralston-Good leaves EssenceMediacom
The Information
34 minutes ago
Beau Jackson

Frances Ralston-Good leaves EssenceMediacom

The global chief operating officer's departure comes amid an ongoing restructure at GroupM.

US regulator asks Omnicom and IPG for information ahead of vote on acquisition deal
9 hours ago
Will Green

US regulator asks Omnicom and IPG for information ...

Shareholder vote due to take place on 18 March.

Not every brand or company needs to build AI to leverage it: Google's Sapna Chadha on finding balance in SEA's creator economy
10 hours ago
Rahat Kapur

Not every brand or company needs to build AI to ...

Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.