One2free launches AR game for HTC Desire HD handset launch

The agency boasts that the ‘Dream factory’ is a first-to-market web-based approach using revolutionary facial recognition technology  to deliver a fun and engaging experience, while educating users on the device’s various features and capabilities.

As part of One2free’s strategy to build a strong social networking community, users can access the game via One2free Facebook fan page and the Sina Hong Kong platform and its dedicated site, where a viral competition is taking place.

To drive partipation, the print campaign offers an exclusive game code distributed with Metropop magazine that gives users additional time for the competition.

The game’s facial recognition software functions as the main engine of the game to drive users from one level to the next, and the ultimate goal is to ‘catch’ as many apps and feature icons as possible in the shortest timeframe.

One2free will award the top three winners with free HTC Desire HD phones when the competition ends on 29 December.

TBWA has been working on CSL account for last 18 months.

Credits:

Project name: one2free Dream Factory
Client: CSL Limited
Creative agency: TBWA\ TEQUILA\ Hong Kong
Media agency: OMD Hong Kong
Production company: Cherrypicks
Executive creative director: Mark Ringer
Digital head of creative: Betty Ho
Art director: Liou Ming Law
Copywriter: Annie Loo, Jean Ng
Digital designer: Lulu Chiu
Head of digital: Louise Kristensen
Group account director: Jan Cho
Digital account manager: Vivian Wong
Senior interactive project manager: Dagan Wong
Developer: Victor Norgren
Category/exposure: online, print
Territories: Hong Kong