Media News
Benjamin Li Jenny Chan 陳詠欣
Jul 15, 2013

Optimedia tipped to have won Fiat account from GDAD

SHANGHAI - Optimedia has won Fiat's media account after a competitive pitch that started in May, according to sources close to the pitch.

Sales of the Fiat Viaggio have been weak in China

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

2 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Thai influencer walks out of KFC ad mid-set

3 Thai influencer walks out of KFC ad mid-set

Too old for the party, too young to leave—the paradox of middle age in advertising

4 Too old for the party, too young to leave—the paradox of middle age in advertising

VML & Ogilvy Japan names co-CEOs

5 VML & Ogilvy Japan names co-CEOs

Hari Raya 2025: The APAC campaigns you need to see

6 Celebrate Hari Raya with these heartfelt and creative campaigns

Why so many are leaving adland to embark on 'solopreneurship'

7 Why so many are leaving adland to embark on 'solopreneurship'

Meta's APAC chief Dan Neary steps down after more than a decade

8 Meta's APAC chief Dan Neary steps down after more than a decade

Unilever uses digital twins to accelerate content creation

9 Unilever uses digital twins to accelerate content creation

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

10 Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

Related Articles

You'll know when a Fiat 500E is about to run you over
Apr 22, 2020
Ad Nut

You'll know when a Fiat 500E is about to run you over

Fiat's interactive billboard gives real parking guidance
Jun 5, 2015
Ad Nut

Fiat's interactive billboard gives real parking ...

Fiat calls media pitch in China
May 13, 2013
Benjamin Li

Fiat calls media pitch in China

Publicis drops 'Optimedia' name in favour of Blue 449
Dec 16, 2016
Staff Reporters

Publicis drops 'Optimedia' name in favour of Blue 449

Just Published

The Botanist gin focuses on 'the now' as it backs brand overhaul with global campaign
6 hours ago
Charlotte Rawlings

The Botanist gin focuses on 'the now' as it backs ...

The rebrand was handled by The Elephant Room.

Havas Health is futureproofing creativity through Neurodiversity Center of Excellence
6 hours ago
Emma Thumann

Havas Health is futureproofing creativity through ...

The agency launched its Neurodiversity Center of Excellence to help implement neurodivergent talent in its creative marketing and brand strategy.

Why Snap’s creative chief is doubling down on ephemeral content
18 hours ago
Surekha Ragavan

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

Women to Watch 2025 is now open for entries
18 hours ago
Staff Reporters

Women to Watch 2025 is now open for entries

Our annual list celebrates outstanding women across Asia Pacific who excel in business, leadership and industry contributions through their work, dedication and passion.