Mohanarajah Visuvanathan, Pangestuhadi Kurniadi and Rafael Alunan will be leading the offices in Malaysia, Indonesia and the Philippines, respectively.
They will be responsible for driving operations and for spearheading business strategy and development initiatives.
“Asia is a region of great strategic importance for us, and we identify the growth opportunity for mobile advertising in both advanced and emerging markets here,” said Kerstin Trikalitis (pictured), CEO and co-founder of Out There Media.
Visuvanathan, country manager for the Malaysia office, has extensive experience in the digital and new media sectors. Out There Media Malaysia has been running campaigns for brands such as BMW, Malaysia Airlines and Cadbury.
With background in media and mobile advertising, Kurniadi is the country manager for Out There Media in Indonesia, which clients including Nokia and Woods.
In the Philippines, Alunan is a seasoned executive with over 10 years of experience across the fields of media and digital marketing. His previous roles include senior positions at companies including Better Digital Solutions and Transcom Asia. Clients at the Philippines office include international and local brands such as Unilever and Zalora.