Emily Tan
Apr 23, 2012

PC sales slow in Asia as tablet sales climb: IDC

ASIA-PACIFIC - PC sales across Asia-Pacific (excluding Japan) dropped by 2 per cent in the first quarter of 2012 from the previous quarter but grew three per cent year-on-year to 29.4 million units, according to IDC.

Ultra slim notebook sales are expected to boost the PC market
Ultra slim notebook sales are expected to boost the PC market

The low growth figure is due to impact from low HDD supplies following the floods in Thailand last year, according to the report.

"While this quarter's growth was abnormally low, it was good to see that the industry was generally able to work around supply constraints to keep the market moving," said Bryan Ma, associate vice-president of Asia-Pacific Client Devices Research at IDC.
 
Another possible reason for low PC growth is the increasing popularity of tablets, with IDC expecting tablet sales in Asia-Pacific to hit 21 million units this year. 
 
Ma, however, isn't ready to sound the death knell on PCs just yet. "Looking ahead, there are still some risks around the economy and channel inventory, but there are also a number of public sector projects as well as new platforms like Windows 8 and ultra-slim notebooks (ultrabooks) that can push the market ahead in 2012," he said. 
 
In the region, Lenovo continues to lead in market share (21 per cent) despite a slowdown in its home-market, China. However the vendor performed well in India, where shipments for a large education notebook project helped boost shipments.
 
Acer too held its second-place position in the region and increased its market share (on the back of Lenovo's decline) from 11.7 per cent in Q42011 to 12 per cent in 1Q2012. 
 
HP succeeded in nudging ahead of Dell by a percentage point, increasing its market share to 9.1 per cent versus Dell's 9 per cent, thanks to growth in China. Dell, meanwhile, has dropped back in many countries after a strong performance in the previous quarter. 
 
Despite trailing in market share (8.2 per cent), Asus has remained 'aggressive' in China and ASEAN and grew its share substantially from 6.2 per cent in the previous quarter.
Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Jan 29, 2026

Gemini 3 becomes the default model for AI Overviews

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Jan 29, 2026

Google criticised after blocking measurement ...

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Jan 29, 2026

Inside Campaign Connect Indonesia: what matters to ...

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Jan 29, 2026

Meta hits $200 billion revenue milestone on ...

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.