Pepsi China CMO Harry Hui departs to pursue his own venture

Hui joined PepsiCo China in 2007.

Richard Li, ex-vice-president of marketing at Pepsi Beverage China, has returned to PepsiCo China as chief marketing officer for both its beverage and food divisions after working at Pepsi's New York head office in the US for the past two years.

According to an internal announcement sent to Media, Hui will leave his current role with PepsiCo in late April to pursue his own ventures in China. The company has agreed terms with him to remain as a PepsiCo partner in developing and leading their corporate social responsibility (CSR) initiatives with a focus in the areas of nutrition and conservation.

The announcement continued: "Harry was the creative and driving force behind two breakthrough marketing programmes including the 'Go China' campaign during the 2008 Beijing Olympics and 'Battle of the Bands'. We will miss Harry's creativity and passion... and we are excited about working with him and his associates to take PepsiCo's corporate image and reputation to new heights as he leads our CSR efforts to the next level in China."

Pepsi China currently works with a number of key 4A agencies, including OMD for PepsiCo Foods’ media account, DDB China as AOR for PepsiCo's non-carbonated beverage brands, Integer China as marketing agency-of-record, and BBDO.